Swans Match Day Ambassadors

Swan Districts Football Club has continued to transform its WAFL and WAFLW home game days to attract new audiences and build on its very strong loyal base of supporters. This new fan activation strategy has included a range of value add activities targeting young families.

The Swans Play Zone is a free fun activation area for kids provided at all men’s WAFL and women’s WAFLW home games. There’s free games, activities and competitions including a Bounce and Slide Combo, Dry Water Slide, spider mountain, laser tag, a drawing table, tower block and giant jenga game.

One of the biggest attractions for WAFL and WAFLW home games is supporters having the chance to have a kick on the oval during quarter and half time breaks. However, Swans also offer the chance for fans to join in the on-ground competitions at all home games including a longest kick competition at quarter time to win a Burley match football, Bin It To Win It at half time to win $100 cash, and Chase the Swan (the first to catch the club’s mascot Madjitil Maali and Bendigo Bank’s Piggy) to win Swans merchandise packs.

The club also provide a sensory tent, the Swans Nest, offering a safe quiet place for kids and families to rest and reset before returning to all the free fun and games.

Vivacious and engaging on ground MC, Swans past captain Tallan Ames entertained the crowd on the oval in his black and white striped suit jacket. He gave away vouchers at every home game from club sponsors O2 Café, Hawaiian Bassendean Shopping Centre and Midland Gate Shopping Centre.

This year, the club enhanced the on ground audio system so fans can bounce to the music in the game breaks. The WAFL and WAFLW League players also gave away free Swans mini footballs every time they ran out onto the oval to start a game.

As part of the club’s broader community outreach program, this season supporters had the opportunity to see Integrated football and Youth men’s and Youth girls football games on WAFL and WAFLW game days.

An important part of inviting new supporters to Swans home games is to ensure they feel welcome and quickly feel at home. This is the role of Swans Match Day Ambassadors. Phil Spencer was the club’s first volunteer ambassador in 2019. He was identifiable in his green vest and was on hand to answer any questions new visitors to Steel Blue Oval may have. Phil also helped the club’s very popular mascot Madjitil Maali walk around the ground meeting the home game crowd.

Next season the club will be looking for an additional Swans Match Day Ambassador to support Phil.